Find Web Developers
Find Web Developers

The Fold in Web Development – New Guidelines

August 22nd, 2018

Below the fold – what’s really there?

The aversion to the area ‘below the fold’ in web development – the area that users have to scroll to get to – developed a long time ago. In fact, it developed so long ago that most computer mice only had two buttons… left and right ones. Scrolling used to be a cumbersome activity because you ad to mouse over to the scroll bar in your browser and physically drag the cursor down. The web development bias to the area above the fold also comes from the days of frames and iFrames, where many sites had a lot of unnecessary scrolling. While the environment has changed, and your mouse now has a middle scroll wheel, the aversion to anything below the fold remains. Today we challenge the idea that web development has to be jammed into a single screen to be good!

It is impossible not to scroll

There are several competing interests in creating a layout for your website development. These include:

• Getting enough valuable content on there for both the readers and the search engines
• Leaving enough white space and breathing room in the design to allow for visual attractiveness and the creation of focal points
• Leaving enough white space for people to easily figure out the navigation
• Ideally, it should take no more than 3 clicks for your user to get from an entry point to an end point (information). When you design completely above the fold, you need to create more sub-pages, which necessitates more link clicking.

People don’t mind scrolling

As I mentioned in the introduction, mice with scroll wheels and web development using CSS rather than frames means that people don’t really mind scrolling nowadays. The statistics support this:

• 76% of people will scroll below the fold to find what they are looking for
• Around 68% of people will reach the halfway point
• Around 22% of people will get all the way to the bottom of a page

Additionally, 91% (Ninety one percent!) of pages on the web are long enough that they require scrolling. If somebody doesn’t want to scroll, they probably hate using the web in general… and are more likely to look you up in the phone book anyway!

Consider your users

However, if you have a very narrow audience, it is worth considering whether the vast majority of your customers falls within that odd 25-30% of people that simply will not scroll to find information. A recent test linked personality types with scrolling behaviour, and found that:

• Methodical types and humanistic types make it to the bottom of the page more often than other personality type
• Spontaneous types and competitive types are less willing to scroll to find something.

So, if you’re marketing environmentally friendly products and your audience is comprised of humanistic types, don’t be afraid of the area below the fold. If your audience is exclusively sportspeople, keep the scrolling to a minimum.

Using the area above the fold

So, there is absolutely no need to jam everything that’s important to your website or the particular page above the fold in your web development process. It can help to think of a newspaper – there is very little apart from a couple of enticing headlines and pretty pictures above the fold. All the real information can be found much deeper – and when it comes to web development, that is a good example to follow!

Do You Really Need to Look for Professional Web Development Services?

August 21st, 2018

If you are looking for services related to web development, you will find many amateurs and freelancers in the market who will be ready to do the job at a fraction of cost of what the professionals working for a company would charge. Still, it is always better to give the lure of “low cost” a miss and hire professionals who can deliver exactly what you seek. If you still need more reasons for hiring professional web development services, here are some pointers that will help you to decide.

With a motley group of professionals having varied skills, a professional service provider is better suited to take care of your needs, especially if you require various services – all at the same time. For example, whether it is the content of your web pages, design or navigation of your website, SEO analysis and suggestions, integrating a shopping cart – you can get all of these and more by hiring a company offering web development services. So, unlike hiring freelancers where you have to approach multiple persons for doing various parts of the job, hiring a full fledged company will take many worries off your shoulder as people working for these companies can take care of all these aspects.

The level of commitment is also exemplary with these professionals who know that their success depends on that of their clients. So, they will take your project as their own, get a good hang of what needs to be done, ask you questions and seek suggestions – all aiming towards delivering an end product that matches your vision. You are unlikely to get this level of commitment from amateurs or fly-by-night service providers who are there to earn some quick bucks even if it means jeopardizing your business interests.

When it comes to testing the project on various browser platforms or to find if there are any bugs, professional web development services are the clear winner. With the presence of multi-level teams consisting of testers, quality analysts etc, you can be sure of having an end product that has cross browser compatibility and is free from bugs or other technical hitches. Since amateurs or freelancers often do not have the technology to do such checks or fix bugs that require people with varied skills to join hands, your project may have defects that you will need to get fixed after paying yet another hundred dollars, if not more, to someone else.

Keeping themselves updated about the latest trends, tools and technological advances come easy to professionals working with a company. Various seminars, brainstorming sessions and networking with other professionals help them to keep their axes sharp. However, for amateurs out there to earn money somehow, keeping themselves abreast of the recent trends and know-how is not a common thing.

Perhaps you now know why hiring a professional web development company pays in the long run even when the initial investment seems a bit high as compared to what freelancers and amateurs charge. So, the next time you need such services, do not hesitate to employ a full service web development company.

Web Development – Avoid These 3 Barriers to Getting Into Web Development!

August 20th, 2018

Getting into web development has many advantages, but the barriers can also seem impossible to overcome. It’s not that difficult once you know what the barriers are and how to overcome them. Even if you don’t have the proper education, the technical knowledge or just don’t know where to start you do not have to throw in the towel.

You don’t have the right educational background. Most web development companies require their employees to have a formal education. If you don’t have that it can truly seem almost impossible to get into the business.

Solution: Web development companies often look for people with a formal education, but if you can show them that you have previous experience in the business it is very possible that they will still consider hiring you.

You have no technical knowledge. OK, this most likely means you are just starting out. I’ve been there myself. And if it seems like there is a lot of technical information you have to learn you are absolutely right. The thing is you’re moving into a technical field and there is no way around it.

Solution: Start with the basics. In web development that’s HTML. My suggestion is that you go to your local bookstore and find a beginners HTML book. Once you feel ready to take it to the next level find you will know.

You don’t know where to start. There are a lot of technologies involved in web development. What makes it so exciting is that you have to get numerous technologies to work together to get the results you want. To put it bluntly, you won’t be getting into web development by being proficient in just one technology. Now if you have no idea were to start you have a problem.

Solution: Always start with the basics. As I suggested earlier that’s HTML. When you have achieved a fundamental skill level in HTML you need to move on. Technologies you absolutely have to be proficient in are CSS and Java Script. CSS is also known as cascading style sheets and are used to make the website look and feel as the web designer desires. Java Script is used to create dynamic effects on the web site, such as rollover menus.

HTML, CSS and Java Script are all client side technologies. Being proficient in these 3 technologies might have landed you a job in the business 10 years ago. These days, however, you will to be proficient in server side technologies such as PHP or dot NET.